PT. Jilbert Kreasindo Kurnia is a company specializing in automotive services, with a focus on car detailing and polishing
They specialize in restoring and enhancing the appearance of vehicles through professional and effective polishing processes.
So far, the Company has relied more on conventional marketing approaches, such as billboards, distribution of brochures, and organizing exhibitions. The problem arises because the costs incurred by these various approaches tend to be high without consistent results.
I prepared a strategy for running campaigns and lead acquisition with the following approach:
Launching of an awareness campaign on a provincial scale by displaying the Old Car concept that still looks like new, which aims to encourage potential buyers to take care of their old or new car with polishing services at AutoGlaze.
Aggressive advertising campaigns with the aim of getting as many online bookings as possible, where potential customers register themselves to get the promos we offer, because the promos provided tend to be limited. This campaign combines the approaches of social media advertising, display advertising, and native advertising.
My biggest challenge was managing people, managing multiple social media projects, managing content to drive traffic and engagement from various social media platforms with a well-planned schedule, and meeting deadlines .
My initiative for the challenge:
I built a project management system to make it easier for me and my team to keep things on track
- Responsible for Digital Image, Graphic Design and Admin Webstore & Marketplace content.
- Creating educational content, promotions in the form of fixed images or animations (videos).
- Create and manage content so that it has good performance and is attractive to customers.
- Shooting & Editing.
My Achievement
My achievement was successfully increasing the on-time rate of project management from 60% to 90% and doubling the number of new customers from social media content.
