This company is a IT Solution Service, retail and e-commerce industry.
PT. Integrasi Megakanal Agensi develops and operates an e-commerce brand site platform (ECCS: Enterprise Cloud Commerce System) that can connect with contact points (sales opportunities) with customers all the time through all registered channels.
Even if consumers move across sales channels and devices, ECCS will not lose sight of its purchasing behavior. Registered sales channels can offer seamless service regardless of real stores or e-stores, so you will not miss any purchase opportunities.
High competition: Many companies offer similar solutions, making it difficult to differentiate from competitors and attract the attention of new prospects.
Lack of awareness and understanding of the benefits and value offered by the company
Lack of Referrals and Reputation: Gaining referrals and building a good reputation in the IT solutions industry can be challenging, especially for companies that are just entering the market or do not yet have a strong track record.
I have prepared a strategy that is oriented towards building awareness of the Company’s products using an educational approach, by:
Optimizing digital presence so that brands are easy to find anywhere, with educational content that raises various issues that occur in business and provides answers to problems faced by various industries in the company.
My focus strategy is Digital Presence
KPI
My job was to create consistent content ideas every day that aligned with the company’s business and goals, with KPIs to make creative video content and banner content to drive traffic and engagement.
- Creating Content for Social Media (FB, Instagram & Youtube)
- Content Planning, Ideation, Execution, Reporting
- Research and Up To Date on Trends / Issues in Social Media
- Photoshoot -Shooting and Editing
My Achievement
From this experience, I successfully increased Instagram followers and engagement rates 60% from the previous number of followers.
